Imagine this: you're on a trade show floor. The DJ is blasting club music, the air is thick with hairspray, and across the room, you see your stylist idol at their booth talking with a fan. You bought your tickets for this show months ago and you're prepared to network. The only problem? You don't know how to start a conversation.
Networking is 30% preparation, 50% conversation, and 20% follow-up. Making that connection with someone is the hardest part, but also the most meaningful. Likely, if you're in this industry, you're a people person. You enjoy chatting with clients and are comfortable working the salon floor. But talking with someone who's a complete stranger, or worse, someone you admire can be really tough. Here's how to perfect the art of conversation.
Following these 4 steps is easy, but perfecting them takes work. The best way to flex your conversation muscles is to practice. Throw yourself into as many networking opportunities as possible. If you're scared to go alone, bring along a co-worker from your salon or spa or a former beauty school classmate and prep together. Stay tuned for part 3 of our networking series when we'll discuss the follow up to networking events.
A Beauty Professional's Guide To Networking: Preparing To Network
What 30 Seconds Can Do To Your Career
Michelle Campbell is the Content Marketing Specialist for MiladyPro.