Nail art is a hot ticket in every salon these days and knowing your worth in the market and how to charge for it is crucial. Ensuring that you are not only covering your costs but also accounting for the time it takes to do designs, is important to your overall bottom line.
Although there are a variety of ways that you can price nail art services, it's best to choose what you know will be most profitable for you based on your time, financial investment, and skill level. Below are three popular nail art pricing methods to consider.
There will be times when you will want to take other factors into consideration when a client brings you very specific and difficult designs. Take some time to consider the level of difficulty, and your costs before applying any of these methods. Don’t be afraid to get technical with your clients about why certain designs will cost more than your advertised costs. If it becomes an issue, add a note to your nail art menu that states that these are estimated costs and could be more depending on the design.
Communicate your prices clearly
Lastly, make sure that you always clearly communicate your pricing to clients before you start the job. It is important that they understand how they will be charged for each service. If they request multiple services in addition to nail art, create an itemized estimate or bill for them ahead of time to help them avoid “sticker shock” when its time to pay up. In a similar vein, always keep your clients updated with pricing changes, whether it’s an annual price increase or if they decide in the middle of a service that they want more than was originally discussed. It's better to over communicate than under communicate.
Nail art is a great way to add a little jazz to the client’s nails and to your bank account. Charging according to the time it takes, your experience, and your costs is key to setting the right price for you.
Photo: Shutterstock | Sasa Prudkov
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Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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