When we think of Black Friday, we often associate it with “shopper madness.” Long lines in front of big box stores in the early morning hours, people tackling each other to get the last “hot” gift of the year, and, of course, advertisements everywhere. We don’t necessarily think about our salon or spa participating in one of the biggest shopping days, but we should. Per the National Retail Federation, ninety-five million shoppers will be hitting the stores, looking for the best deals. Let’s take advantage of the year’s biggest shopping day and get our piece of the Black Friday pie. Here are a few promotion ideas to get your creative juices flowing:
Dead Stock Inventory- If you find your inventory room full of dead stock, bundle up these items with your top selling products. Offer a price point that is attractive to customers. After all, these dead stock items are taking up space in your inventory room and is lost money sitting on your shelves.
Gift Certificates/Cards- Offer the purchaser of a gift card something in return: a gift for themselves. Purchase a gift card of $100.00 and receive a gift for yourself valued at $25.00. Think of this promotion as a win, win. You are gaining business from two salon or spa guests with one transaction.
Social Media Deals– Use Facebook to help create some excitement on Black Friday. Run hourly Black Friday Facebook specials. Salon guests are excited and encouraged to come into the salon or spa throughout the day or evening to take advantage of special social media deals.
Advertise Early- Don’t wait to until the last minute to market your Black Friday promotions. Start sending e-blasts to your customers about your upcoming Black Friday deals and inform all team members so they can start sharing and promoting your Black Friday deals. Remember, the early bird gets the worm.
When it comes to Black Friday marketing, it’s not necessary about offering the biggest and best deals, it’s about connecting your customers. Black Friday give you a good reason to connect and of course, partake in the biggest shopping day of the year.
Photo: Shutterstock | kikovic
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Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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