Now that we’ve covered the science of DPL therapy, we’ll move on to the actual process of selecting the right unit and how to best market it in your salon or spa.
Choosing Your DPL Unit
Part of the appeal of DPL therapy is that you really only need one tool to offer it as a service: the DPL mask. Be sure when choosing your DPL unit that it has actual LED lights in it. You need a reputable manufacturer with authentic wavelengths. There are knock-offs that are painted light bulbs and will do no good. Some devices can be quite pricey but there are good reasonably priced masks out there. It is so important that you do the necessary research before purchasing your unit: read the reviews & verify the manufacturer! There’s no use getting a good deal if it won’t be of service to your or your clients.
Marketing DPL Therapy
After purchasing your unit, make a marketing plan for your DPL therapy service. Grabbing a marker and adding it to your service menu is not enough! If you really want this to provide extra income for your business, you need to make sure clients know the benefits of the service and that you offer it. Here are a few ways to market your new service:
With a little research, knowledge of the science, and a good marketing plan, DPL therapy could be a wonderful addition to your salon or spa. Discuss the treatment with your salon or spa team and then get ready to enjoy the benefits of this fascinating skin treatment option.
Photo: Shutterstock | Nomad_Soul
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Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.
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