Expectancy. “Expect success” is the mantra that began vibrating through Shelley Hancock’s head more than 30 years ago when she began her esthetic career. Shelley, an industry icon, is the affirming voice of experience for new esthys. She’s also the voice of encouragement to experienced esthys looking for new inspiration. She gets her message of success across in a variety of ways. She travels the country with Shelley’s Show and Tell, has a Youtube channel, runs an esthetic training center, and a current esthetic practice. Her highly rated radio show for Voice America is on hiatus. Her success story is published in the book Outstanding Results! Out of the Box Thinking for Business and Life. She has an anthology due out in September titled The Esthetician’s Guide to Outstanding Esthetics.
Shelley was working as an assistant for a physician in the early 1990s but blood, needles, and pain were really not her thing. Within the first week of work, she noticed a staff member who had a stream of women coming in and out of her room and they all seemed to hug her when they left. Shelley remembers thinking, “I don’t know what she does, but I want that job.”
She returned to the medical practice after completing esthetician school and began doing microdermabrasion. This was when medical esthetics was in its infancy and microdermabrasion and glycolic peels were the only tools in the box. The microderm machine was the size of the corner mailbox. She would maneuver it from one exam room to the next, doing microdermabrasion all day long.
One day, she got a call from a fellow esthy who said, “I’m relocating and I’d like you to take over my business. I’m leaving tomorrow so I need our answer by the morning.” After a sleepless night, she decided to leave the medical office and she stepped into the shoes of an entrepreneur and business owner with a three-hour orientation.
Shelley’s success in esthetics led her to expand that initial business several times. Each time she expected to succeed and was rewarded. Because of her belief in expecting success, she began sharing her tips and tricks with other estheticians. This led to Shelley’s Show and Tell, a program on her YouTube channel. Shelley’s Show and Tell left the studio in 2017 and is traveling in live presentations in cities across the US. She shares her own stories of victory and a few oopsIes along the way. She also introduces small pieces of esthetic equipment that she uses in her own practice and has had success with. Her stories and demonstrations build confidence for estheticians looking for something new to add to the treatment room. Her website, ShelleyHancock.com, has a plethora of information on her private consulting services, skin care, equipment recommendations and more. She has made herself available for the success of others in the skin care industry.
Video via Shelley Hancock's YouTube Channel
Shelley offers a reassuring voice of experience to new estheticians and those who are struggling with the ups and downs of the industry. Expectancy, the good kind, the kind you had as a little kid on Christmas eve, when you know Santa was coming, is the mindset that Shelley preaches. You have value, your skills and knowledge have value. Don’t lower your expectations. Expect success and you’ll get it.
Photo: Courtesy of the author, Shutterstock | Alim Yakubov
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Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.