The experience you give in the chair has to match the experience throughout the entire shop. What a client sees online is what they must experience when they come into the shop. Think about your favorite place to eat, buy your clothes, etc. What made you pick that place and what makes you go back? When I talk to most people in our industry about going out to eat, I ask them to tell me what their favorite place is to go and why. Most times, the food is the 4th or 5th thing on the list. (Kind of funny when you think of why we are there.) Instead, they mention the lighting, decor, service, feel & vibe of the restaurant. When I ask them if they think about the money they are about to spend at their favorite restaurant they say no. That’s a huge take away for me. This is how we should approach the experience our guests receive at our shops. You want your shop to make people feel so good that they want to come back time and time again.
It's basic science: we spend money at places that make us feel good. Make your place that place for clients. Here are some things to consider when you're trying to create a plan that elevates the client's experience but still fits your brand.
As you see, there are a lot of ways to add on experiences for the client. First, you need to know your brand and what works for it or what can help elevate it. Next, you need to make sure the cost of these things has to be reflected in your service prices. Take some time, figure out what works best for your brand, and make some changes. It will all work out in your favor.
Photo: Jacob Lund
What Every Barber Should Do In Their First Year
How Many Guests A Barber Needs To Be Profitable
Jes has devoted nearly twenty years to advancing the craft of men’s hair cutting and fashion grooming. Strong training in men’s scissor techniques and cutting-edge styling methods deliver modern and classic looks on his male clientele. And with a strong emphasis on styling, you know you're going to not only look good but be able to recreate your style at home. With a focus on education, Jes inspires creativity in the future of the trade and passes down his wealth of experience and knowledge surrounding cutting, grooming, and management. Through sharing his experience, he mentors fellow owners and industry professionals on marketing and promotion for their own companies and businesses.
Skin & Esthetics
For Future Professionals
Textbooks & Materials
State Board Practice Tests
Continuing Education (CE) Classes
Advertise with Us