I still remember the day that my staff and I reviewed the numbers of the first four weeks that our barbering saloon (no, I don't mean salon) was open. Our dashboard told us that we had grown 51 clients just during the opening week and that we had sold a ton of retail products. We were so happy. I knew we had been working hard, but this initial success made me curious: I wanted to know more about the specifics. What services did we provide and which one was the most popular? What about the least? I knew that if I could quantify our success we could duplicate it and build on it. I just had to have a plan. Here's how I started building one.
Once I had these numbers, I was ready to scale.
When we typically think of scale, we usually think of weight, capacity, & balance but for this purpose, think of scaling as maximizing focus and attention to help paint a better picture of specific goals for your business. Instead of taking a look at the different dynamics of scaling, let's start by focusing on a specific service that brings in the most revenue or is the most consistent service on your menu list. This may seem to be too narrow, but there is a purpose for it. Think about it: if your business has a service list of twenty services and you’re only consistently providing fifteen of the twenty services, then what does this say to about the other five services not being rendered consistently?
At our barbering saloon, we used to have over 60 types of hair, skin & scalp care services listed. After analyzing which services we were actually being provided, we were able to measure and calculate which services were best suited for our type of menu. The first thing I assumed is that by eliminating some services, I would lose income, and that couldn’t be any further from the truth. When we wisely chose to prune and focus our service list, it put us in a better position to hone in on what our clients were really asking for. The numbers don’t lie! We nearly doubled our income potential by “downgrading” our service menu from 60 to 42 which ultimately helped us to scale and provide and more detail-oriented service. Sure, we can provide the other 18 service by request at anytime (and we still have them listed in our server but not publicly.) The point is that scaling our business helped us sharpen our focus but our focus is on what our audience really wants.
Now it's your turn. Take a moment to write down how you’re looking to scale your business. Use your actual & factual numbers (don't shy away from them) and you'll see how you can work the numbers into a precise gameplan just for your business.
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At 15 years of age with an opportunity to apprentice, Cifrèdo's first assignment was tearing down & restoring every pair of clippers in the drawer of his barbering mentor. After 7 years of hands-on experience, Cifrèdo humbly ventured off to open his own first two chair location. Now in year twelve, Cifrèdo'zTM Barber Saloon offers world-class services for their diverse clientele with a fashionable standard of excellence & experience.
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