As you build your book, you'll naturally start learning how often you should schedule appointments with your clients based on the style, maintenance required, and how fast their hair grows. Most importantly, you'll start understanding your client's needs. Once you master these two learning curves, you'll get a better understanding of the money you can make in a day, week, month and year. Here's what you need to consider when scheduling a client's services.
You have to think of your haircuts and timing as units i.e. how many can you do in an hour or want to do. I charge by the hour and book by the half hour, so that means I can do 2 men's haircuts in an hour. This helps me understand what I can make in a year knowing my hours and how much I charge. When you're first starting out, it might be hard to calculate how long each appointment takes. Don't be afraid to time yourself at the beginning: simply set a timer on your phone and drop it in your pocket when you start an appointment. Once your client leaves, turn off the timer and make note of the time it took and the service. Over time, this will help you understand how long is takes on average to finish a service.
How do you answer the big question, "How often should I come in?"
This can be determined during the consultation and is as easy and asking your client how they like to wear their hair. At the end of their appointment, don't even wait for the client to ask when they should come back in again: go for the rebooking and say, "We'll need to get you back in here in (insert period of time-based on their style.) Does that work for you?" Then find a date and time that works for both of your schedules.
You might be saying, "That sounds easy enough, but how do I learn how long it takes for a style to grow-out/how long it will look good for?"
Understanding your clients' needs is crucial in knowing how long they should go between cuts. You will have clients who want to always look sharp and come in every week. Make note of this. Then you will have clients who want to go short: this will be about every 6 weeks. Then there is the client who wants a lived-in look and will come in every 3-4 weeks to maintain it.
What I have found with guys is this: when they find a barber or stylist that they like, they stay with them and will book ahead so they can get the day and time want. Most of my clients book 2 to 3 appointments at a time which makes it easier for them to just do that 3 or 4 times a year than every appointment. When you're first starting out, you have to ask for the re-booking and help them understand your schedule. Explain how it's in their interest to rebook (reference the schedule) and soon the timing will work itself out.
If you still are having trouble visualizing the timeline between cuts, here are some photos of my cut and a guide to the timing of each.
1) This is a very popular look and style for a lot of guys of all ages. would recommend about every 3-4 weeks to maintain this.
2) This is a more fashionable style for more of a younger clientele. I would recommend every 2 weeks to keep this looking sharp!
3) What's cool about his style is the clients can wear this a few different ways while it's growing out. This is good for the client that might want a cool style but doesn't mind waiting 4 or 5 weeks to come in so they get to play with a different look during the grow out .
4) Just because they have long hair doesn't mean they can go months without a haircut. I usually recommend 6-7 weeks to keep it healthy and growing faster.
5) Now, this is one of my favorites... so fun. Like #4Ii recommend 5-6 weeks to help keep balance and shape.
6) Short & textured needs to be 2-3 weeks to keep the texture looking sharp.
7) Wavy has more of that lived in look. I recommend 3-4 weeks to keep the effortless look going strong.
As you do more haircuts, the better you will get at gauging the timing for your clients. Talking to them every appointment on how the last haircut was and grew out helps you book them correctly. And make more money!
Photos: Shutterstock & the Author
We just talked about how consultation and understanding your customer's needs helps you plan out future appointments and increase rebookings. Use the tools below to focus on these skills:
Make More Money with Clients Online ClassIncrease your earning potential and create loyalty among your clients with this online class.
Make More Money with Service Online ClassWhen you make clients want to rebook, you're making your job way easier. Give clients the best service experiences with this online class.
Jes has devoted nearly twenty years to advancing the craft of men’s hair cutting and fashion grooming. Strong training in men’s scissor techniques and cutting-edge styling methods deliver modern and classic looks on his male clientele. And with a strong emphasis on styling, you know you're going to not only look good but be able to recreate your style at home. With a focus on education, Jes inspires creativity in the future of the trade and passes down his wealth of experience and knowledge surrounding cutting, grooming, and management. Through sharing his experience, he mentors fellow owners and industry professionals on marketing and promotion for their own companies and businesses.
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