To work as a specialist or to be a generalist: that is the question. After some time in the working world, professionals occasionally like to choose a specialty: lash extensions, colorist, bridal stylist, etc. while others want to remain generalists. Certainly, there are many pros and cons to both. When making your decision, you should consider the differences between the two.

To start, these terms are often misused, so knowing the real definitions should be your first step to making a decision. A “generalist” is a service provider that provides a multitude of services. A “specialist” is a service provider that focuses on one specific area of his/her craft. For example, a haircut specialist will only provide haircutting services; they will not provide any other services such as color, updos, and/or makeup applications. Here are easy ways to think of the two.

For the Jack & Jill Of All Trades

If you like to change things up on a daily basis or want to be a one-stop "shopping" experience for your clients, being a generalist might be a good fit. Many licensed professionals decide to operate as generalists because it gives them the freedom to offer their customers a wide range of services, providing their customers with a one-stop shopping experience. It also gives the service provider more variety throughout their workday. 

For the Expert

If you are passionate about one skill set or like to be thought of as an expert, you might choose to be a specialist. Often, specialists find they have higher demand from non-repeat customers, as today’s customer often requests a specialist if they don’t have a current service provider. Specialists typically charge a higher price point based on their expertise in that specific area because they spend a great deal of time, energy and resources on advanced training to become a “master” of their craft. 

Have you made your decision? If you’re considering becoming a specialist, I would first discuss your option with your salon or spa owner/manager. Keep in mind that not all salons and spas offer specialist positions. Typically, salons or spas that offer specialists positions are in larger metropolitan areas and generally are larger establishments. Next, you’ll want to do your research on advanced training/certification programs available to help you ramp up your skill set working as a specialist. If you want to remain a generalist, you should also look into continuing education to keep all of your skills sharp. This will help you stand out amongst the specialist competitors in your area.

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