If there's one thing you master your first few years as a beauty pro, it's the art of timing. The Back-to-School season is a great time to get a head start on marketing yourself, filling up your books for August, and practicing the planning skills that will come in handy for the rest of your career.
Back-to-school promotions aren’t limited to just school supplies. According to American Express Spending Tracker, the average students back-to-school budget is approximately $600.00. What exactly are students buying? Of course, they're stocking up on the traditional school supplies and a new wardrobe, but a percentage of that budget is spent on their personal grooming needs such as; haircuts, haircolor, hair straightening services, waxing, manicures, pedicures and a variety of spa treatments.
To help you create an effective back-to-school promotion(s) you need to consider three things:
July is a great month to tap into the back-to-school market and start filling up your books for August. Don't wait until the last minute to execute your plan: you don't want to leave extra money on the table!
Photo: sergey causelove
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Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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