Success in esthetics, cosmetology, barbering, nail technology, and massage therapy require a network of support in a number of different areas. You may have outstanding technical skills and give a signature facial or haircut that makes your client rave, but your business may flounder if you aren’t savvy in the following:

• Marketing

• Finances

• Scope of Practice Issues

• Legalities in Employment Laws 

Assembling your own executive board, a team of trusted professionals who can give guidance and advice throughout your career journey, will ensure your longevity and help you focus on what you do best.

Marketing

Social media smarts require an aptitude that not all of us possess. Changing algorithms of the various social media outlets happen quickly and you need to be on top of it in order to get your name in front of the consumer. Search your own Instagram account and you can spot a few industry leaders. Don’t be shy to connect with them for advice and support, model what is successful for them and adapt it to your business so you don’t have to reinvent the wheel.

Finances

Believing you don’t need help with finances can be a HUGE mistake that will more often than not come back to haunt you in an expensive way, especially when you get a letter from the IRS! Bookkeeping services are worth the business expense and can often be done remotely. Use a reputable bookkeeper and you will have peace of mind. Another person to add to your posse would be your banker. Developing personal relationships at your bank, so your banker knows who you are when you come in, will be an asset when you are ready to expand or purchase equipment to build your business.

Laws and More

An employment law specialist should also be in your professional tribe when you are housing independent contractors or employees. Advisement from this expert will keep you out of legal hot water with state and federal acronyms like OSHA and L&I.

Consider a monthly commitment with a business coach. A business coach can tutor your practice to the next level and possibly save you from taking several wrong turns in the process. Business coaching will help you set goals and define the steps to achieve them.

Your satisfaction will come from being steeped in your passion. Develop your crew of support professionals and you’ll have a career you love.

Photo: HAKINMHAN

Breaking It Down

In this post, we talked about putting together ancillary support for your business, AKA your “Executive Board.” This dream team is committed to helping you succeed on every level and their purpose is to help you navigate different areas of your business with ease and efficiency. Developing a crew of support leaves you room to do what you love to do- serving your clients and growing your business. Need more ideas on how to serve your clients and grow your business? Check out these two online classes.

Make More Money with Service Online Class

This online class gives you practical and real-world tools to think outside the box to grow your business and your clientele.

Customer Service For Beauty Professionals Online Class

Customer service begins when we exceed our client’s expectations. To create the WOW factor everytime your client sits in your chair, check out this online class.