After the holidays, the nail business can take a drastic dip, but by taking a little time to plan, you can decrease the number of slow days you have and increase your revenue by offering strategic promotions to get clients through the door.
Many times, slow periods happen because we fail to plan and give customers incentives to come. If you have a plan in place and know your historic slow periods, you can strategically align your marketing with occasions and events throughout the year to get returning business. By creating what I call a Nail-itorial calendar (an editorial calendar for nails) you can schedule and keep track of all the content you should post via your social media channels, blog and email that coincides with upcoming events and holidays.
The Nail-itorial calendar can be used to help manage your daily to-do list for creating content that supports your annual marketing efforts. It helps you organize and get a big picture view of what's coming so you can prepare your promotions. Below are some tips to help you get started.
Your Nail-itorial Calendar doesn’t have to be an exhaustive list of to-dos, but it should act as a framework for you to get more business through your doors by seizing on relevant opportunities. The better you plan and research what’s out there, the better your chances of success!
Photo: Shutterstock | DenisProduction.com
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Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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