Fall is here, and cooler temperatures mean cooler nails. The runways in New York, Milan, Paris, and London were lit this year with…you guessed it, even more, awe-inspiring nail art, dramatic colors, glossy tips and more. As nail techs, it's important to stay clued into trends, not only because you want your offerings to be fresh, but because informed stylists equal informed clients. Clients want to know that their nail tech is in the loop, that they can spot trends and make suggestions based on the new "it" thing. This kind of know-how helps build trust between you and your clients, so we've gathered up the top 7 trends you should be paying attention to.
Metallic polishes. Everybody loves a little shine every now and again and this fall we will see even more metallic nails, outside of the traditional golds, coppers, and silvers. Metallic blues, greens, burgundies, neutrals – you name it; anything goes with metallic this fall.
Jewel tones. Though diamonds are a girl’s best friend, jewel tones inspired by precious stones like rubies, sapphires and amethysts might just steal the show this season. Jewel-toned manicures will be in high demand, especially around the holidays this year, so stock up on these little gems.
Rich reds. Reds are never out of style or out of season and this year proves that this versatile shade is here to stay. We’ll see reds get richer and darker this season. Think chocolate cherry or bloody browns.
Minimalist. Minimalist nails are back, but they are back with a twist. Don’t be surprised to see clean minimalist nail art with a dramatic pop of color or a crystal or two. This trend is sure to tempt even your pickiest minimalist nail-lista.
Conservative shapes. Ovals and round nails are making a comeback from stilettos and lipsticks. Nail shapes are more toned down, but colors on these modestly shaped nails have turned up this fall. This paired trend balances the other out – like a mullet. This manicure has the business in the front, party in the back kind of feel. Conservative, but still fun.
Matte polish. When it comes to matte polishes, like me, most clients either love them or hate them, usually going full force for the shiny, glossy polishes. But matte is back and it’s showing up as the backdrop of some awesome manicures this fall. For clients who say they are bored or want to try something new suggest a matte polish.
If you're looking to bring in new clients or want to encourage established clientele to be adventurous, any of these on-trend looks could create happy clients and add more money in your pocket.
In this post, we talked about how learning on-trend techniques and styles can help you earn more money and earn trust with your clientele. Here are two tools that can help you reach these goals:
Persuasive Speech and Communication Online ClassIt isn't always easy to encourage clients to try something new (or a service they need.) This online class shows you how to master the art of persuasive speech and communication.
Make More Money with Nail ServicesWho couldn't use more profit? This online class shows you new ways to earn money from your nail services.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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