Joel Gerson was born in Detroit January 25, 1934 to Ben and Rosella Gerson. After a stint in the Army where he spent time in Germany in the early 1950s, he came back to Detroit. His father encouraged him to get a cosmetology license, so he would always have a profession. He got the license and it enabled him to move to New York City in 1959 and get a job in a salon. That was just the beginning for Mr. Gerson.
Mr. Gerson was an avid observer of everything in life. He had an outgoing, engaging personality and so approached people and talked to them and asked them many questions about his observations. He observed that there was something missing in the cosmetics industry in the US – well-trained estheticians. And so, he set out to learn and then train people for a career in the skin care industry. In 1977, Mr. Gerson decided to write the textbook that would provide the curriculum materials, including "step-by-step" illustrations, needed by teachers and students. The most important undertaking of his professional career was writing the Standard Textbook for Professional Estheticians published by Milady. Creation of this textbook paved the way for state regulatory boards to regulate estheticians through licensure. Today, every state in the United States uses Gerson’s book, continually revised by Milady, as the basis for their license examination for an esthetician’s license. The book has been translated into more than 10 languages selling globally. Mr. Gerson not only, as his father advised, always had a profession – he created a profession for tens of thousands of people and, although they might not know him personally, they all know of him and owe their careers to him.
Mr. Gerson spent his life in the profession that he loved – writing, speaking, teaching, and helping it to expand. He worked with the House of Revlon, Christine Valmy, and Redken. Mr. Gerson's articles on facial treatments and skin care have appeared in numerous publications including MODERN SALON and AMERICAN SALON for which he was an editorial consultant. He has also appeared on television and radio talk shows around the world and shared his expertise with thousands of salon professionals who attend regional and international seminars and workshops, including Alaska, Hawaii, England, South Africa, Monte Carlo, Belgium, Canada and Hong Kong.
Joel Gerson loved life and lived it fully in his own way until his death, January 16, 2018. The team at Milady would like to offer our condolences to his closest friends and family, and our gratitude to Mr. Gerson for joining us to make the world a better place through beauty education.
Sandra Bruce is currently the General Manager of Milady, a division of Cengage Learning, Inc., located in Clifton Park, New York, USA. Sandra has managed all facets of the Milady business including product development, marketing, business development, and international strategies for more than 12 years. Currently, Sandra is responsible for overseeing the day-to-day operations of Milady’s overall business. Holding various roles within Cengage Learning since 1995, Sandra is always striving to deliver innovative solutions to customers in both the academic and professional markets. Sandra has represented Milady on a variety of national and international association boards and committees:
□ American Association of Cosmetology Schools (AACS)
□ Cosmetology Educators Association (CEA)
□ National Interstate Council of State Boards of Cosmetology (NIC)
□ National Accrediting Council of Cosmetology Arts & Sciences (NACCAS)
□ International Cosmetology Licensing Organization (ICLO)
□ National Association of Barber Boards of America (NABBA)
□ Barbers International
Sandra holds a Bachelor of Science in Business Management & Economics (BSBME) from the State University of New York Empire State College.
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