Business

You’ve passed the dreaded state board exam and received your cosmetology license, and thankfully you can finally relax, right? Mmmm not so much! Now that you have your license in your beautiful creative hands, you must keep it current and acti...

Tailoring your service menu to reflect your location and adding customized specials will differentiate you from other businesses and demonstrate your investment in your community. Catchy names tend to stick in your client’s mind and typically...

If you’re like me, your birthday IS a holiday! I always want to feel special, and I always appreciate the special ways in which I am recognized on my big day. One of the first places I look when planning birthday festivities is in my inbox! ...

Making the decision to give back to your community by using your professional skills is both the “right-thing-to-do” as well as a possible business generator. If you believe in karma, then you know, reaching out to help an individu...

I’m a huge fan of cross-promotional opportunities. The right alliances with similar and dissimilar businesses can be a great advantage for salon owners, as it heightens visibility and introduces your salon to a wider audience. Partnerships exis...

Working hard for a reputation as “the” party prep place? Think outside the box and use your social media and networking skills to build your makeup and hair services beyond the wedding season. You’ll have to invest some time and ef...

You’ve probably never thought about it: in the age of social networking, a salon or spa joining a local Chamber of Commerce probably seems passé. The truth is, being a member of your city’s chamber of commerce can be a great oppo...

A study by the online recruiting website Jobvite revealed that 75% of workers are actively looking for or are open to new jobs. This doesn’t mean everyone is leaving, but rather, employees are open to opportunities and would lea...

One of the first pieces of advice a marketing professional will give you is to "be where your customers are." This makes sense for sporting goods companies, who can sponsor marathon races, or for coffee brands, who can set up pop-ups on co...

You’re humming along. Your schedule is full. Life is great. And, then, one of your regulars leaves a message canceling an appointment and didn’t want to reschedule. If you take a minute to think about it, you’ve had a few other re...

It’s true: a picture is worth a thousand words and if you aren’t using photos to promote your work online either on your website or on social media, you could be missing out on a lot of opportunities to draw in new clients. Beauty is vis...

Shearious Question: I was told that my website doesn’t work on my client's cell phone. Is it important to fix it? How can I fix it? There is no question that we live in the digital age, and that means your current customers and potenti...