Business

Shearious Question: I was told that my website doesn’t work on my client's cell phone. Is it important to fix it? How can I fix it? There is no question that we live in the digital age, and that means your current customers and potenti...

It might seem early to be thinking about the year ahead, but before we know it, 2019 will be here. To kick off the new year, we wanted to create a tool that would help licensed professionals like you truly have their best year yet, but we didn’t know what would be most impactful. So, we asked you. We recently surveyed hundreds of licensed beauty professionals across the country and only 26% of professionals said...

When it comes to marketing and advertising it's hard to know where you should you invest your time and budget. It can be confusing with so much to choose from in the world of social media ads, billboards and TV. Well here's the secret to mar...

It’s that time of year to start thinking about what (and if) you plan on giving your clients holiday gifts. I know this can this be an awkward decision because it can be both expensive and appear you are playing favorites with your clients. C...

Everyone wants to make more money, but how do you do it without working more hours or raising your prices? Here are three ways to earn more without working more. Embrace Add-Ons One way is to add on a service to a client’s appointment. This in...

Instagram (IG) is a great marketing tool and it’s one of the most effective social networks around for salons and spas. Photos and videos are the most engaging type of content and because the heart of the beauty business is aesthetics, having...

Let’s face it: salon culture is not what it use to be. The introduction of salon suites and the increasing number of beauty professionals renting booths or chairs has made it difficult to create an environment of community amongst salon employ...

One of the many goals of people who own a salon or spa is to expand by opening another location. Whether this is your dream or you are currently running multiple locations, here is a plan to help you effectively market more than one location and increase your bottom line. Do You Have The Skills Needed? Have you ever had a challenge managing your team? Have you ever been challenged by leading different people and having...

Imagine waking up to the symphony of nature—no alarm clocks, no phone calls, no appointments! Imagine stretching and getting out of bed, making coffee, and peering out your window to see only the sea for miles and miles. Imagine that your onl...

Shearious Question: Are “Quick” or “Express” Services Worth My Time? Some of my salon friends have suggested I create a quick or express menu with shortened versions of my most popular services (I.e. a blowout.) I’m...

It can be easy to get stuck in a creative rut. Whether you're struggling to find clients that fulfill your artistic needs or feel like your sales events are stale, here are 8 fresh ways to stay creative in the salon and spa. Breaking It Down The only guaranteed way to stay creative is to hold yourself accountable to remove barriers that squash your creativity. Here are two tools that will help you stay accountable...

Let’s face it! We all face burnout at some point or the other throughout our career. Sometimes we know we’re burned out, and sometimes we keep trudging through in avoidance. Either way, if not addressed, a small period of burnout can become worse the longer it persists. Noticing it and taking steps to correct it are critical to success, happiness, and balance. To help you along, here’s the burnout...