At times, it can feel like there are team members that get a little more attention or greater opportunities in the salon or spa than you do. It's easy to say that favoritism is at play or that your manager or boss is doing this purposely to hurt you. I have learned over the years, after digging into my own ego and work ethics, that the only person responsible for my success is myself. Now, I understand it’s easy to get caught up in the blame game, but that only makes you feel worse; it won't solve the issue. Instead of pointing fingers, we can spend that energy and time building business and taking ownership of our success.
If you find yourself in this position, stay focused on you. Don’t concern yourself what others are doing or aren’t doing. Schedule a meeting with your owner or manager and create an action plan for how you can build business. The key here is to remove all personal emotions from this conversation. It’s about you building your business. Next, it's time to tackle your plan with these 3 steps.
1) Build from within: Ask your current customers for referrals. Read more about how referrals can get you more quality clients here.
2) Get out into the community: One of the most effective ways to build a client base is to get out there and meet as many potential customers as possible within your community. A few ways to do this is to participate in Chamber of Commerce events, setting up a table during community events, and partnering with other businesses to cross-promote your business, like a yoga studio or coffee shop. Pass out your business cards, create first-time customer promotions, and build some more business recognition.
3) Join a networking group: Networking can be an effective way to build your business. Every community has some type of local networking groups for young professionals. Here you will have an opportunity to meet other professionals and build your business. This is also an excellent way to find partners to run promotions as mentioned above.
With a little patience and dedication on your part, you will be well on your way to building a strong client base (and won't have to worry about someone playing favorites when it comes to walk-in business!) Remember: don’t get caught up in what others around you are doing or are not doing. Stay focused on yourself succeeding and you'll make it.
Photo: Shutterstock | Roman Kosolapov
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Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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