Shearious Question: I want to raise my prices, but the other stylists in my salon won’t raise theirs. Do I leave? Do I raise mine and hope my unique service (like add-ons) are enough to keep my clients?
Questions about price increases are quite common in our industry. For many, this topic can create a great deal of anxiety and insecurities. If you're considering raising your prices, there are a few key things to take into consideration.
Price increases should be based on the personal level of service that you provide your guests. It should have no reflection on what others are doing or aren’t doing. It’s entirely acceptable to raise your prices even if the salon isn’t doing a company-wide increase or if other service providers aren’t increasing their prices.
The price increase should be determined by a measurable matrix. When you can answer these questions confidently, then you’ll know a price increase is in order.
Take the following into consideration:
Once you have answered these questions, sit down with your owner/manager and share all your facts and findings. If you decided to increase your prices, make sure you have a plan to communicate your increase to your guests. Remember your service pricing is determined by the quality of service you provide your guests, if the salon owner or your co-stylists make you feel pressured to keep your prices the same, it's time to seriously consider your future at that salon. Even if you decide to open your own space or get a new position at another salon, you have to do what is best for you and your career; that includes being in an environment where your goals are supported.
Photo: Shutterstock | Karashaev
In this post, we discussed how communication plays a key role in convincing your manager to raise your salon or spa's prices. Here are two online classes that can help:
Persuasive Speech and Communication Online ClassIf your manager needs some convincing, this easy-to-follow online class will teach you techniques to become a more persuasive communicator.
How To Raise Your Prices Online ClassOnce you've convinced your manager, use this online class to implement your pricing change plan.
Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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