Tailoring your service menu to reflect your location and adding customized specials will differentiate you from other businesses and demonstrate your investment in your community. Catchy names tend to stick in your client’s mind and typically creates loyalty because you are the only one offering this service.
What’s In A Name
Think about all the nicknames for the city in which your business is located, then create a service that incorporates your town’s nickname. Think The "Big Apple Facial" for New York City, for example, will get scheduled before a service called "Deluxe Facial."
Also, consider what are tourists coming to town for. Is there a big event happening in town that is drawing in the crowds? You can charge a bit more for the "Manhattan Blowout" than for a regular blowout. The "Times Square" pedicure sounds far more enticing than the "Deluxe Pedicure."
Add-ons can be equally customized. What sports or activities are popular in your area? Offer a renewing foot treatment to coincide with the half marathon, or a hydrating facial with eye treatment to coincide with the mountain bike race or a triathlon special massage for the weekend warrior.
Sync with the School Calendar
If you are not in sync with the school calendar, then you are leaving money on the table. I highly recommend offering hair and makeup services for the homecoming dances, winter balls, and spring proms. Also think about local colleges. Create packages based on fraternity and sorority formals, spring breaks, and graduations. College and universities also provide great opportunities for service names and packages. Back-to-school packages, as well as spray tans for spring break, will keep your schedule full as your clients spread the word about your unique service options.
A little imagination culled from your surrounding locale will inspire your service menu and help you create a unique signature with your services.
Photo: Dima Sidelnikov
Breaking It Down
In this post, we talked about creating your own signature services by using your location nickname and other location-specific events as inspiration. This creative bent on service names creates camaraderie and loyalty within the community and gives you an opportunity to freshen up your service offering as often as you like. Check out these two online courses for booking more clients.
Make More Money with Service Online ClassNot sure how to increase your average service ticket? Dive in and learn how to build a bigger book and make a lasting impact with every service you offer.
Make More Money With Clients Online Class
Building a clientele takes time, persistence and education. This online class gives you the tools to develop and practice new client building strategies while honing your time management and organization skills.
Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.
Skin & Esthetics
For Future Professionals
Textbooks & Materials
State Board Practice Tests
Continuing Education (CE) Classes
Advertise with Us