In the world of booth renting, you sometimes have to become very inventive in the ways you market yourself. As a booth renter, you are only one person and you have to be responsible for supporting your business and for bringing in new clients. On average, booth renters lose almost 20% of their business each year. The key to replenishing our clientele is constant and consistent marketing! Here are just a few methods to bring in the new clients that will build your business!
Giveaways - Have you ever tried giving things away? You think it is a good idea and it draws people in for the deal, however, if you don't have a system to rebook or retain them, they just come for the discount and then they go on to the next 'special.' To turn your giveaways into a great client retention program, offer all first time clients a gift and tell them that they will receive the gift with second visit. This gift will serve as a 'thank you' for being a regular client and instead of a freebie or discount it will empower you to rebook them and give them incentive to return!
Client Referrals - The easiest and cheapest way to build any business is through referrals. There are many benefits of a referral. For instance, a referred client already trusts you; they heard from a trusted source that you were great and expect that service from you. A referred client is also likely to spend more money with you and rebook. A great customer service tip is to send thank you cards to the client who referred as well as to the new clients. Keep it simple and get it out in the mail with in 48 hours. It will set you apart from your competitors and get your clients talking about you, in a great way!
Business Referrals - In my business, referrals didn't only come from my existing clients; they came from other businesses that I have worked with. Networking with businesses that serviced the type of clients that I wanted worked wonders. Imagine the local gym, these people have a community between them and they trust each other. If you can have one of the trainers or owners singing your praises, your business will bloom. In return, you would recommend that gym to any of your clients that are looking to get in shape. Make of a list of businesses that work with your target market and go talk to them. Offer the manager or owner a gift of your services, let them know you are interested in cross promoting. It also helps if you patron their business in return.
Networking – Have you ever have had conversations with people and when you told them you were a stylist or esthetician they immediately want 'free advice'? Friends and strangers alike love to capitalize on knowing a "professional" they can trust. Your local Chamber of Commerce is a great place to network with local business owners. When you attend a meeting or event, let people know what you do. If you are part of a business group and do not service at least 20 % of the people involved you are not capitalizing on your association.
You must do things differently to stay in the game. Invent new ways to market yourself, be creative. Come up with a time line of when you will call on a business, make up referral cards, and contact a business resource to get the support you need. It is perfectly fine to lose 20% of your business a year as long as you have a plan to replace them. It keeps your business fresh and exciting too.
Action is the antidote to despair. What will you do this week to get your name out there? If you have been doing the same thing try something new, shake it up and have fun!
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