1.Think services first. List out which services will help clients to combat the harsh winter elements such as hydrating facials, moisturizing hand facials, pedicures and paraffin treatments to name a few. Once you have your list, choose what service you will offer by itself or in combination. Be creative. You can group them all together or focus on them individually.
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2. Once you have your services, pick the retail products best suited for winter conditions that will accompany your services such as oil-based moisturizing lotions, non-alcoholic toners, hand creams, lip balm, etc.
3. Accessorize! Pick different accessories which can spruce up a package like gloves, scarves and beanies with your business name and logo on them. Add peppermint bark and mint chocolate mini bars. Put herbal tea, hot chocolate or cider packets and cinnamon sticks into your package. Think of it like this, anything that will convey a message of warmth and health will add depth to your package.
4. Stimulate your clients visually. Add images to your marketing collateral that speak to the issue at hand: Cold weather and dry skin. Use images of healthy skin, hands and facial treatments to gain interest. Choose colors that are warm in tone for backgrounds and borders. Keep your wording simple and bold to catch their attention. Some examples: “‘Tis The Season To Beat Dry Skin!”, “Winter Beauty Break”, “Try Our Winter Radiance Package” or “Defeat Dry Skin This Winter”.
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5. Design gift bags specific to the care package which will be the takeaway for each person who makes the purchase. You can also buy a larger gift basket prize for your reception area. Make this stand out. Wrap it in colors to match your marketing collateral, affix ribbons, etc. This basket can have everything included in the care packages, Take it a step further by adding ski lift passes or tickets to an upcoming opera, play or ballet, or a series of facials for the season. Anyone who purchases a care package gets their name entered in to win this special basket.
6. Once everything is in place, host a clinic. This event will be designed to educate your customers on what they should and shouldn’t do to best take care of their skin during the winter months. It should include hands on demonstration and a sampling of all products that will be made available in the care package. This clinic can be a festive and informative way to kick off the season and drive sales of the package.
Take time these next two weeks to have this become a part of your spa or salon business plan this winter. You already have clients that trust your recommendations and expertise, why not package everything they need together and make the decisions easy for them and for you. You’ll help them while giving your appointment book and sales till a nice boost this winter.
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