Everyone has different ways of building up their book, so we dug deep into our networks and found the top 10 ways stylists are building clientele. 

1. Social Media – As many point out, Twitter, Facebook, Instagram, websites, and review sites, all play an important role when seeking new clients.

2. Fliers – One user shared that she places fliers in the local businesses surrounding where she works

3. Excellence in Service – We always say it too, good service= raving fans. 

4. Connecting with clients while they are in your chair – The time a client spends in your chair is a great opportunity for you to build trust and rapport. How do you do that? One user shares you connect with them, get to know them and then follow-up. 

5. Follow up with a personal note – A thank you card may be ‘old school’ in today’s tech world but it still makes people remember you.

6. Following systems consistently…including educating on retail –  One person said "I think it is important to note that building a clientele isn’t about doing ONE thing, but rather MANY things consistently. Eventually your work will pay off."

7. Positive Attitude – Who doesn’t love a little positive energy and influence.  Provide top shelf customer service, get more education and have a positive attitude!

8. Freebie Fridays – Another stylist shared a specific way that she markets herself. She selects 4 ‘opposite’ walking billboards. Gives each plenty of her cards and when they go out on Friday night and someone says, “who did you hair/makeup?” As Tiffany says, BAM! You have a recommendation and your Friday Freebie client hands your perspective new client your card.

9. Volunteering in the community – One stylist shared that she has gotten involved with her local community theatre. She provides her services and in return has gained many new clients.

10.             Asking for referrals – Finally, a great referral program works. Some great advice we heard is to make it a WIN/WIN. Give your clients a reward for referring. 

See More:

Running A Social Media Promotion

Why A 'Bob' Is Not A 'Bob' To Your Clients