SITUATION: I want to use social media to run special promotions to help increase my business. Is there anything I should consider as I move forward?
SITUATION REVIEW: Social media certainly is making our jobs easier to run marketing campaigns, promotions, and specials. Never has there been a time when marketing ourselves and services has been so easy. That’s the great news! On the other side, whenever we run a promotion or marketing campaign there must be safeguards in place to ensure a successful campaign.
SOLUTION: This question comes at the prime time in our businesses as we are all ramping up for the busy holiday season. With all of the holiday sales and promotions comes a great time to consider marketing your services or products through a social media marketing campaign. But, before you post your promotion, there are some important details to consider.
Getting Your Message Out!- You need to decide which is the best social media platform to help spread the word.
The “Small” Print- Just like any other promotion, sale or coupon there’s always the “small” print. Make certain your customer is crystal clear of the details and disclaimers of your promotion. Such as time frame, exclusions, and promo specifics.
Flexibility- We have all been there: we stand at the register to checkout, hand the sales associate the coupon and hold our breaths waiting to be told the coupon has expired or it’s not good for the item we are purchasing. Remember, the initial concept of your marketing or promo campaign is to encourage new business, increase your client count, or sell products. If by chance a client didn’t read the “small” print, smile and offer them a promotional price. There is no reason to lose a client over the “small” print, after all they are there in your salon or spa receiving a service or purchasing a product. It’s a GREAT day!
GROWTH OPPORTUNITY: Offering clients the occasional promotion or discount can be a powerful means to the end. It creates awareness, increases client loyalty, and can certainly help increase and generate revenue for you and the salon or spa.
Photo: Visual Recollections | Artist: Doria Riker
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Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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