In the 14 years I’ve been working behind the chair, I’ve had to build a clientele from scratch twice. I’ve learned that you could go one of two directions. You could build a business slow and steady, working with anyone and everyone who will do business with you. Or you could custom craft it by targeting your ideal client. I’m fortunate to have a book largely composed of what I would consider my ideal clientele. Here are few things that helped me get there.
The trick here is to use as many of these tips as you can. The more ground you can cover in your strategy the faster you’ll build. Remember that consistency is important in creating a habit. The only way to see results is to keep at it. Lastly, make a habit out of having a conversation about rebooking for future services. Once you’ve got a solid foundation of pre-booked clients it will create a demand that will encourage more people to do it. Drop in the comments below if you’ve got a great idea I haven’t covered here!
Photo: Ivan Galashckuk
In this post, we talked about how we can draw in our ideal clients by building better connections with our current clientele and doing a little bit of marketing. Here are two online classes that can help you continue to build your book:
Make More Money with Clients Online ClassFrom building your book to creating loyal clients, this online class can help you create lasting relationships with your clients.
Customer Service For Beauty Professionals Online ClassIf you create memorable, valuable experiences for your clients, they'll spread the word and your network of clients will grow. Use this online class to perfect your customer service skills and create those memorable experiences.
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