Instagram (IG) is a great marketing tool and it’s one of the most effective social networks around for salons and spas. Photos and videos are the most engaging type of content and because the heart of the beauty business is aesthetics, having an Instagram account for marketing and showcasing your work makes perfect sense. But, that’s not the best part!
Recently, Instagram introduced a new feature that allows browsers to engage with beauty brands in a more meaningful and profitable way. Once, not an option for salons and spas, clients and potential clients can now book appointments directly, right from the Instagram platform via an action button. Yay! Now, people just scrolling by can become clients with ease!
First things first, in order to benefit from the many marketing and promotional features, including booking capabilities offered by Instagram, you must switch to a business account from a regular, personal IG account. Switching to a business account enables you to,
Take advantage of more advanced features
Benefit from a better marketing experience
Learn more about and connect with your followers via analytics tools
Although it is not necessary for every situation, having a business account is very beneficial and can make a difference when you are trying to convert scrollers to clients.
If you choose not to make the switch to a business account, there are other options for booking appointments online, via Instagram. Let’s take a look at both!
Add an action button to your profile. Ditching your personal account for a business account gives your clients direct access to contacting and booking with you. Instagram partners with online booking companies like StyleSeat and others offer salons and spas this option. When clients visit your IG page, they have the option to book a service by a click of a button, which then takes them to the third-party booking app of your choice. Note: you must have an existing account set up with your third-party vendor.
Add action button to your posts. With a business account, you can also run sponsored posts in which you can add action buttons. Create a button with a call to action like “Book Now” which will link to the appointment site directly from your posts.
Include a link to your appointment site in your bio. If you want to keep it simple, with no buttons or business pages, you can place the link to your appointment site in your bio. Though you won’t get the analytics, you can still benefit from the ease of booking via Instagram.
Create a “booking button” on the landing page of your website. If you choose to drive clients to your website first, before they book their appointment, (which is also a good idea) you can add a call to action button to the page that you link to. For example, if you are driving clients to your services page, make sure there is a button for them to click to book appointments with you.
Text me. Another great way to use Instagram to book appointments is to simply add a cell number to your bio with instructions to text you. Example: [201-555-1234 Text for appt.] It’s easy, and you don’t have to use the limited real estate space for a link.
However you decide to use your Instagram to book appointments, make sure it's feasible and works best for you and your business!
Photo: LD Prod
In this post, we learned about third-party scheduling platforms and how to book appointments with or without a business account thru Instagram. We also touched on a few other booking options you can add to your Instagram account for all your clients booking preferences. Need more knowledge on marketing and how to use social media to engage your clients? These two online classes give you more than just the basics to engage clients and get more bookings.
Sales and Marketing Basics Online ClassIt doesn’t matter if you are a digital native or new to the online world, this online class teaches the foundation of sales and marketing with an emphasis on social media and expanding your customer base.
Make More Money with Marketing Online Class
Not sure where to begin when it comes to marketing your business? Then this class is for you. Marketing is all about messaging and in this online class, you will gain clarity on your vision, goals and marketing message. You’ll complete the online class with a plan to share your brand and core marketing message.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
Skin & Esthetics
For Future Professionals
Textbooks & Materials
State Board Practice Tests
Continuing Education (CE) Classes
Advertise with Us