It might seem early to be thinking about the year ahead, but before we know it, 2019 will be here. To kick off the new year, we wanted to create a tool that would help licensed professionals like you truly have their best year yet, but we didn’t know what would be most impactful. So, we asked you.
We recently surveyed hundreds of licensed beauty professionals across the country and only 26% of professionals said they were proficient in marketing. On the flip side, 57% of the professionals said that marketing and planning skills are crucial to “making it” as a beauty pro.
To help you improve your marketing skills in the new year, we’ve created a comprehensive calendar that lists every major trade show, holiday, and event in our industry that should be on your radar. From NAHA to National Lash Day, the calendar highlights different dates that can easily be made into sales events or spark unique promotion ideas. We’ve also compiled pro tips for each month that direct you towards resources, online classes, and blog posts that will help build your business skills.
Let’s get started: grab a cup of coffee and follow the link below to learn more about our calendar and get your copy. This is going to be the year you grow your marketing skills to boost your beauty career; we can feel it.
At MiladyPro, we design online courses that specifically help beauty industry professionals master and apply skills that have real-world impact, like marketing.
Whether you’re just starting out as an assistant or run your own booth, these three online classes will help you build the skill sets required to build and execute marketing strategies that work in the salon or spa.
Sales and Marketing Basics
This online class gives you a great foundation of the marketing basics every beauty pro should master. More importantly, the course ties in real-world salon and spa situations so you can apply what you learn.
Make More Money with Marketing
Building off our Sales and Marketing Basics class, this online course ties in goal setting strategies to help you do things like craft a mission statement and create service pricing models.
Organization and Planning Online Class
This online course will teach you how to use a calendar like the one above to your advantage. From time management to workspace organization, this class will help you build the skill set needed to execute a sales and marketing plan.
Michelle Campbell is the Content Marketing Specialist for MiladyPro.
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