It’s true: a picture is worth a thousand words and if you aren’t using photos to promote your work online either on your website or on social media, you could be missing out on a lot of opportunities to draw in new clients.
Beauty is visual, and technology allows us to share our work with hundreds of thousands of people in a more meaningful way for an investment of nearly nothing, except for our time and effort. Using photos to market yourself could be the difference between someone choosing you or your competition.
One great photo is better than ten bad ones. The quality of your photos can make a huge difference in how potential clients perceive you in business. So, not only is it a good idea to use photos to market your nail business, but it’s also imperative you use great, well-executed photos. Don’t worry; you don’t need to hire a professional photographer and set up an elaborate photo shoot. A smartphone and a few tips and tricks from a professional photographer will do!
I talked to Kenya “KCams” Campbell, a professional photographer and special effects makeup artist, to get some tips on how you can rock your next DIY photo shoot.
1. Tag your work with your brand and contact information
When you are posting photos on social media sites it won’t take long for you to see everyone is doing it too; don’t be discouraged. Instead, focus on differentiating yourself in the market by tagging your photos using apps or sites like Phonto or Canva. Add your logo, name, salon location, phone number and whatever other information you feel is important.
2. Use good lighting
Be careful to avoid dark or dimly lit photos. You want viewers to be able to see your work easily and not have to struggle to decipher what is what in your nail designs. Conversely, don’t go overboard with the flash. “When using flash, many times you can get a flash glare that shows up as a reflection on a shiny surface, like nails,” says KCams. “Be cautious when using a flash on glossy, shiny nails or hair as it can diminish the quality of your work.”
3. Try different angles
“Always make sure the nails, hair, or makeup is the focus of your photos," KCams advises. For example, if you're working with nail art, KCams offers, "Crop the photo at the knuckles so that the focus is only on the nails." Every picture you take isn’t going to be perfect, so taking many photos at several different angles is your best bet for getting great quality photos.
4. Make sure the model looks polished
There’s truly nothing worse than seeing a beautiful set of nails on a model with dry hands or crusty cuticles or makeup on the face of someone with bedhead. Make sure your model is camera ready by finishing the look.
5. Keep your overall look and theme consistent
“Depending on the type of nail or hair the artist designs it’s good to create backgrounds that complement that,” says KCams. “Keeping a general theme or consistency that is unique to you and your brand is important to set yourself apart. Apps like Preview allow you to load photos and pre-set them the way you want them to appear on Instagram." KCams also suggests searching photos on Pinterest, Instagram or other sites to get creative ideas for your own photo shoots. “Look up DIY photography for tips on cool and interesting things to try like lighting and props.”
Try these five tips the next time you create a marketing-worthy style or design to make your photos (and work) really shine.
Photo: Look Studio
Breaking It Down
In this post, we talked about how to take professional looking photos to get you and your business noticed by posting on social media to market yourself and your nail business. Check out these two online classes to get started:
Sales and Marketing Basics Online Class
Check out this online class if you want to learn some tried and true systems to expand your customer base and leverage social media as a marketing tool
Make More Money With Marketing Online Class
If you are looking to create a marketing plan that is consistent with your vision, brand, and goals, then this online class is for you.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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