It can be easy to get stuck in a creative rut. Whether you're struggling to find clients that fulfill your artistic needs or feel like your sales events are stale, here are 8 fresh ways to stay creative in the salon and spa. Breaking It Down...

With the busy holiday season quickly approaching and the forecast for gift certificate sales on the rise, it’s time to think about your holiday gift certificate or card sales. I’m not just talking about selling them; I’m asking if you’re...

Football season: 17 weeks of half-time shows, touchdowns, and Sunday junk-food feasts. It's also an opportunity for your salon or spa to offer 17 weeks of football-themed specials and services. This year, the NFL kicks off on Thursday, September 7...

Every year kids and teenagers get out of bed, begrudgingly get ready, and shuffle off to the bus stop to begin another year of school. But before that first day, parents rush around buying new outfits, meal plans, lunch boxes, and book the annual back...

Just the title of this article can sound daunting to even the most organized of beauty professionals. To a creative, right brained person, forget it. A 12 month marketing calendar can seem like a distant, hypothetical thing followed by a chuckle and a...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

During the winter months, it's important for salons and spas to be aware of issues clients face throughout the dry weather season. An effective way to help clients focus on this is to create a skin care package for them. A great skin care package...

SHEARIOUS QUESTION : What is the best way to build a solid clientele base when money is an issue for products and advertising. I am a booth renter. SITUATION Review: You are not alone! Many stylists struggle with where to spend their money wisely when...

SITUATION: I want to use social media to run special promotions to help increase my business. Is there anything I should consider as I move forward? SITUATION REVIEW: Social media certainly is making our jobs easier to run marketing campaigns, promotions...

SITUATION: My owner is being lazy about marketing the salon I work in and subsequently marketing my work in the way I feel they should be. What should I do? Should I be looking elsewhere? SITUATION Review: Marketing and advertising come in all shapes...