When you are working to build a business the quickest way to gaining traction is through customer referrals. That said, with certain customers, asking for referrals can be difficult, if not downright awkward. Lucky for all of us, there is 4 different ways of getting people to refer your business and you can choose what works for you!
See More: Asking For Referrals Video
1. Direct Referrals: This is your traditional customer referral program. Remember that a good direct referral program is one that is a WIN-WIN for both you and your customer. Be sure that there's an incentive/reward for your guest when they refer as well as some sort of discount/reward for the new guests first time visit.
2. Implied Referrals: This is where you want to make your work obvious to the community without necessarily promoting a service. For example: implied referrals would be to post before and after pictures on your social media. It could also be to sponsor a community event or charity function. Customers are able to see your work or business name without you necessarily asking for business.
3. Tangible Referrals: This is putting something of ‘value’ into the hands of your customer. For example, each year you may select the top 10% of your customers, give them two gift card/certificates worth $25, $50 or more and let them know that it is your gift to them to say thank you for being a client. Then you can share that the other gift card/certificate is for your client to give to a friend, as a gift, so that their friend can receive a free service as a token of their appreciation. Another example is a service give-away. For example, if you are looking to grow hair color sales then perhaps you could offer a complimentary hair cut with the purchase of a new color service. The options are limitless, get creative.
4. Community Referrals: Partnering with community organizations to provide your services not only builds your business but it builds a sense of pride and an opportunity to give back. Working with a women’s shelter providing services for women and their children, or perhaps being involved with local community colleges and their back to work programs. Providing makeovers to men and women who are interviewing for jobs not only makes them look and feel good, but when they get that job, who do you think they’ll come to for their next haircut.
PHOTO: Death To Stock
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A passion for beauty and fashion, health and fitness, food...no, make that YUMMY food, my family, my faith and a love for learning, laughing and people. I'm a creative and I believe anything is possible with ingenuity and sweat equity. Success in life, to me, is finding the path that is the greatest expression of who you are. It is about falling down and getting up, about letting go and letting God. It is being willing to say; I was wrong, I am sorry, please forgive me. It is about surrendering self and serving others. It is about giving from the stores of your excess all that has been gifted to you, whether that be fame, fortune, talent or treasure. I believe that those who 'can' - should! I love this industry and believe that we express externally what our hearts hold internally. We create to communicate compassion, our commitments, art, love and individuality. Beauty is more than external looks but rather a deep expression of our unique self, created for good works and that, to me, is beautiful.
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