SITUATION:  I frequently get asked my clients if I would like to donate a service to support a local charitable event.  Is this something I should consider?

SITUATION REVIEW:  It’s quite common for clients to ask their service provider or salon/spa owner to donate a service, gift basket, or a gift card to a local charity event that they are supporting.  Just like making any other type of business decision one must weigh out the pros and cons.   

SOLUTION:  Before you make the decision to give or not to give.  Keep in mind there are many reasons entrepreneurs and/or small business owners donate to charitable causes.  One of the most popular reasons is “the feel good factor,” it simply feels good giving back to the community.  By giving back to charities and getting involved, you can forge a stronger connection within your community.  It can provide you with publicity, as many charities will promote your business on their website, event signage, and write-ups.  This is a powerful way to build your business and your brand awareness.  Build stronger relationships with existing customers and gain new ones.    

Whatever the reason for your generous contribution take the time to establish a charity budget, this is a dollar amount that you economically can manage donating per month or year.  If you’re not certain how to calculate and set this budget, I suggest you consult your accountant.  In addition, make certain you discuss what goods, services or moneys donated are deductible. 

GROWTH OPPORTUNITY:  Getting involved at any level in charitable work can be extremely rewarding and beneficial for all parties.  Charitable giving not only is good for business, it can help improve workplace morale as each person on the team feels as though they are making a difference. Getting involved and giving back is a win-win!

Have a Shearious Question? Let us know! 

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