SITUATION:  I’m fairly new in my career as a stylist, I have been told it’s a good idea to send Thank You notes to my new customers.  Is this something I should consider?

SITUATION REVIEW:   Whether you are new to the industry or a seasoned professional, building a strong client base is always a high priority.  One sure way to increase your loyalty and increase referrals is to provide them with WOW customer service.  A simple “Thank You!” can set you apart from the competition.     

SOLUTION:  Technology has made the handwritten note a thing of the past, but there’s nothing like the feeling of walking out to the mailbox and finding a “thank you card.”  Handwritten notes show your customer that you are willing to go the extra mile and help build and strengthen relationships.

When writing a thank you note keep it simple, I suggest:

• Materials - Use the salon/spa’s stationary if it’s available.  If not, I recommend that you purchase some nice quality simple “thank you” cards.
• Start with the greeting -  make sure to use your customer’s name on the note to make it more personal. 
• Express your gratitude – Thanking your customer is the point of sending the thank you note, express your sincere gratitude for their business.    
• Make it personal -  Show your client that you remember some small details about their service.  This shows your client that you listened to them and that they are important. 
• Close -  This is your opportunity to invite them to come back to the salon or spa.  A simple “looking forward to seeing you for your next appointment,” would be appropriate.  

GROWTH OPPORTUNITY:   Let’s face it, customers have many options when choosing a salon or spa to fill their beauty needs.  I say go the extra mile, show them that you truly appreciate their business.  A written “Thank You” goes a long way!  

See More:

How Do I Show Them I Care?

How Do I Deal With Rejection From My Clients?