Whether you work in a salon or a spa, great consultations are the biggest key to success; after all, the consultation is what creates our client action plan. Consultations are a window into our clients' thoughts. Our guests can see what they want but aren't fluent in the language they need to give life to it. And we, although fluent in the language, cannot see the final product. We have to collect information, pair it with experience, and bring it to life. It turns into a literal game of 21 questions! A race against time to either a collaborative green light or a frustrating, awkward and uncomfortable 45 minutes. How can we, given this seemingly impossible obstacle, give the perfect consultation? And more importantly, how can we use it to grow our business in the process?
Here are five ways that we can refresh our salon and spa consultations:
By implementing these five tactics, you will see your consultations become more meaningful. You'll have a better goal in mind and your client will have increased confidence in your abilities. We call that a win-win.
Photo: Shutterstock | Nestor Rizhniak
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Michelle Campbell is the Content Marketing Specialist for MiladyPro.
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