It’s that time of year to start thinking about what (and if) you plan on giving your clients holiday gifts. I know this can this be an awkward decision because it can be both expensive and appear you are playing favorites with your clients. Creating a plan BEFOREHAND is the best thing you can do when it comes to gift giving for the holidays.
I remember feeling guilty my first year as a nail tech when I was getting gifts from my clients and hadn’t thought about or planned what I was going to give or offer them. After all, the holidays are a great time to show your clients how much you appreciate them and their continued business. If you don’t give gifts or don’t celebrate the holidays, I encourage you to think differently this year and use this time as an expression of your gratitude versus making it all about Christmas.
With that said, what should you give?
After my first guilty Christmas, I took the next year to think about what I could do, give or offer my clients. I decided if I gave a gift, I would have it align with my business goals. So the next year and every year thereafter I made a point to choose offerings that benefited the client but also tied to my business goals in some way.
Wrap up a smaller or sample versions of your favorite retail products and gift them to your clients. For example, if you sell cuticle oil, check with your distributor to see if you can get smaller promotional bottles at cost to give to your clients. If it’s a product they’ve never used before, and they try it and like it, then you’ve got a new retail customer.
T-Shirts With Your Logo
I know this can get pricey, but it’s a great gift that you can also use to promote your business. No matter what is printed on it, people love to run errands in a good t-shirt. Start buying a few at a time throughout the year to save some money, then let your clients advertise for you!
Offer your clients a service coupon they can use whenever they choose. Personalize it by giving them dollars off a service they actually get or a complimentary service. Don’t give a gel client a coupon for half off acrylics. This is also a good time to offer them a coupon for January only. Business tends to slow down right after the holidays, so giving a discount on something like a winter pedicure for your slow month of the year is a great offer and a win-win too.
On a budget? Try one of these options.
Candy and a Card
This is always a sweet gesture. Who doesn’t love a piece of yummy peppermint chocolate during the holidays? Buy quality candy in bulk and hand write personal notes of gratitude to your clients.
A Free Service
It doesn't have to be the most expensive service you offer, but give your clients a complimentary buff and polish between appointments. It doesn't cost you anything except a few minutes of your time, and you can do this while you're soaking off a set of gels.
Even if you don’t have a lot of money to spend this holiday season, always do something to show your clients you appreciate them and their business.
Photo: Early Spring
In this post, we asked you to think outside the box, and not only receive gifts from your clients this holiday season, but give them as well. We also talked about the power of planning your gift-giving in advance, this crucial step will help make your gift giving fun and ease any financial woes you may have. Still not sure how you’re going to fund your gift-giving program? These two online classes will help you spread goodwill and cheer regardless of the season:
Make More Money with Marketing Online ClassIf you are like most creatives, selling is the last thing you want to do, but retailing is really about educating your client and addressing their needs. This online course deconstructs the myths and gives you a system designed to create a positive retail experience for you and your client, every time.
Effective Decision Making Online Class
As wonderful as the holidays are, they can be stressful due to all the personal and professional demands they make on our time. This online class helps you stay cool and collected with appropriate decision-making skills.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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