Tailoring your service menu to reflect your location and adding customized specials will differentiate you from other businesses and demonstrate your investment in your community. Catchy names tend to stick in your client’s mind and typically creates...

Making the decision to give back to your community by using your professional skills is both the “right-thing-to-do” as well as a possible business generator. If you believe in karma, then you know, reaching out to help an individual or group...

One of the many goals of people who own a salon or spa is to expand by opening another location. Whether this is your dream or you are currently running multiple locations, here is a plan to help you effectively market more than one location and increase...

Shearious Question: My booth renting business is losing money. I have no idea what to do. How can I figure out what's happening and save my business? As a business owner, not seeing a profit can be frustrating and certainly concerning. Several...

When Andrea Catron graduated from a small, private, Denver beauty school in 2005, she had no idea that she’d stay at her first job for eleven years. In those eleven years, she learned how to cut and developed a deep passion for color, but more importantly...

At times, it can feel like there are team members that get a little more attention or greater opportunities in the salon or spa than you do. It's easy to say that favoritism is at play or that your manager or boss is doing this purposely to hurt you...

Building a successful salon and spa business requires excellent technical skill, great communication, strong marketing and excellent customer service. Once you’re off and running there’s no limit to your potential. As you grow and become...

Whether you're a booth renter, brand new stylist trying to build your client list, or a spa owner, these are 4 easy-to-do steps to bring in business from Instagram. Taking just a few minutes to add these to a post or to update your profile could increase...

With the busy holiday season quickly approaching and the forecast for gift certificate sales on the rise, it’s time to think about your holiday gift certificate or card sales. I’m not just talking about selling them; I’m asking if you’re...

When we think of Black Friday, we often associate it with “shopper madness.” Long lines in front of big box stores in the early morning hours, people tackling each other to get the last “hot” gift of the year, and, of course, advertisements...

There’s nothing like the feeling of receiving a tip from your happy, satisfied, and thankful customer. It’s their way of saying, “Thank you, job well done!” I always loved the feeling at the end of my workday when I would reach...

SITUATION: Paycheck Switch: I am 1099 at the spa I work at and have been there going on six months. I go in today and the owner told me that her accountant said I cannot be paid weekly anymore. I was told that I must be paid on the same schedule as her...

When it comes to saving for your retirement, I’m sure you’ve heard all the cautionary advice, like, “If you want a good life in the future, contribute today.” While this advice might be true, the reality for many beauty professionals...

Pondering how you can own the latest high-tech beauty gadget? The idea of providing your clients with the latest in technology and the increased sales potential that follows as a result of making a new equipment purchase can be an exhilarating thrill...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

SITUATION: How do you stay busy during the slow winter months? SITUATION REVIEW: The busy holiday hustle and bustle is coming to an end. Soon, we will find ourselves in the January slump. January typically can be the quietest time of year. This time...