Shearious Question: I was told that my website doesn’t work on my client's cell phone. Is it important to fix it? How can I fix it? There is no question that we live in the digital age, and that means your current customers and potential new...

With the busy holiday season quickly approaching and the forecast for gift certificate sales on the rise, it’s time to think about your holiday gift certificate or card sales. I’m not just talking about selling them; I’m asking if you’re...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

During the winter months, it's important for salons and spas to be aware of issues clients face throughout the dry weather season. An effective way to help clients focus on this is to create a skin care package for them. A great skin care package...

SHEARIOUS QUESTION : What is the best way to build a solid clientele base when money is an issue for products and advertising. I am a booth renter. SITUATION Review: You are not alone! Many stylists struggle with where to spend their money wisely when...

SITUATION: I want to use social media to run special promotions to help increase my business. Is there anything I should consider as I move forward? SITUATION REVIEW: Social media certainly is making our jobs easier to run marketing campaigns, promotions...