It can be easy to get stuck in a creative rut. Whether you're struggling to find clients that fulfill your artistic needs or feel like your sales events are stale, here are 8 fresh ways to stay creative in the salon and spa. Breaking It Down...

With the busy holiday season quickly approaching and the forecast for gift certificate sales on the rise, it’s time to think about your holiday gift certificate or card sales. I’m not just talking about selling them; I’m asking if you’re...

Every year kids and teenagers get out of bed, begrudgingly get ready, and shuffle off to the bus stop to begin another year of school. But before that first day, parents rush around buying new outfits, meal plans, lunch boxes, and book the annual back...

When you are managing a salon or spa, it's hard to put yourself in a customer's shoes. Think about the businesses you support: the stores where you buy your makeup, the restaurants you visit. Do they have easy-to-use websites where you can make...

SITUATION: I want to use social media to run special promotions to help increase my business. Is there anything I should consider as I move forward? SITUATION REVIEW: Social media certainly is making our jobs easier to run marketing campaigns, promotions...