SITUATION: I have some friends who have run LivingSocial and Groupon deals to bring in new customers. Are they a good way to drive traffic? Do the companies take a cut? SITUATION REVIEW : There are many avenues for salon or spas to promote and drive...

SITUATION: What is the best way to handle a client that has a pattern of cancelling their appointments? I would call them repeat offenders. They make an appointment, cancel, reschedule, cancel. Needless to say I’m getting frustrated and am losing...

SITUATION: I recently accepted a job as a skin care specialist in a hair salon. I love the salon; the challenge is the salon isn’t known for skin care or other spa services. What is the most effective way to create awareness and build a skin care...

How does one determine their greatest competition? Some would say it’s the salon or barbershop next door while others would tell you with the level of service they offer, they don’t have competitors. Although it’s a good idea to see...

SITUATION: I received my first client complaint call and I’m hurt and ticked off. First, the client complained about her color and she also threw in that she doesn’t come to a salon to listen to everyone’s drama. I’m hurt because...

Everyone has different ways of building up their book, so we dug deep into our networks and found the top 10 ways stylists are building clientele. Social Media – As many point out, Twitter, Facebook, Instagram , websites, and review sites...