Tailoring your service menu to reflect your location and adding customized specials will differentiate you from other businesses and demonstrate your investment in your community. Catchy names tend to stick in your client’s mind and typically creates...

One of the many goals of people who own a salon or spa is to expand by opening another location. Whether this is your dream or you are currently running multiple locations, here is a plan to help you effectively market more than one location and increase...

It can be easy to get stuck in a creative rut. Whether you're struggling to find clients that fulfill your artistic needs or feel like your sales events are stale, here are 8 fresh ways to stay creative in the salon and spa. Breaking It Down...

Shearious Question: My booth renting business is losing money. I have no idea what to do. How can I figure out what's happening and save my business? As a business owner, not seeing a profit can be frustrating and certainly concerning. Several...

When Andrea Catron graduated from a small, private, Denver beauty school in 2005, she had no idea that she’d stay at her first job for eleven years. In those eleven years, she learned how to cut and developed a deep passion for color, but more importantly...

Ask anyone who has been in the industry for 5, 10, or 15+ years: you already have everything you need to succeed as a beauty professional. You probably don't believe me and are thinking, "Yeah, but I don't have…" It's normal...

At some point in everyone’s career, we are faced with having the money conversation with your manager or salon/spa owners. Typically, these conversations can be uncomfortable. However, the good news is they don’t have to be! Whether you are...

Whether you’re a seasoned professional or you’re just starting your career, we all want our owners, managers, and team members to trust in our abilities and trust the quality of work that we provide to salon or spa guests. Watch the video...

Many of us start out customer relationships by giving great customer service but slowly let it fizzle. We begin to think more of what you need and less about what your customer needs. It's sort of like dating. At some point we get too comfortable...

Building a successful salon and spa business requires excellent technical skill, great communication, strong marketing and excellent customer service. Once you’re off and running there’s no limit to your potential. As you grow and become...

It's often said that it costs more money to gain a new client then it does to retain a current one. Let’s face: most of us dread the work that it takes to gain a client. Tell a newbie hairdresser or esthy to go meet 5 new people and give them...

Each new year brings the opportunity to start fresh, clean things out, change your attitude, organize, and get ahead. However, how many of you still feel behind the eight ball? Still haven't gotten to those important projects? Still struggling to...

With the busy holiday season quickly approaching and the forecast for gift certificate sales on the rise, it’s time to think about your holiday gift certificate or card sales. I’m not just talking about selling them; I’m asking if you’re...

SITUATION: Paycheck Switch: I am 1099 at the spa I work at and have been there going on six months. I go in today and the owner told me that her accountant said I cannot be paid weekly anymore. I was told that I must be paid on the same schedule as her...

Everyone, at some point in their life, considers what it would be like to own their own business . Many just disregard the notion, knowing full well that they are not cut out for ownership. For others, the entrepreneur spirit is so strong that opening...

SITUATION: I’m a licensed hairstylist and I’m considering relocating to a different state. What should I take into consideration before taking the leap? Will my current license be valid or will I have to return to school? SITUATION REVIEW...

Football season: 17 weeks of half-time shows, touchdowns, and Sunday junk-food feasts. It's also an opportunity for your salon or spa to offer 17 weeks of football-themed specials and services. This year, the NFL kicks off on Thursday, September 7...

SITUATION: I've been in the salon industry for about 3 years now. I've worked in a few salons and learned a lot. Started off assisting, handing foils, end wraps, shampooing, blow drying etc. Now 2 years after my one year of assisting, I'm...

SITUATION: I have a stylist who has been with me almost 9 years and came with experience. Our work day is 9-5 and she says that because she's a senior stylist and on commission that she should be able to leave when she finishes her scheduled clients...

Every year kids and teenagers get out of bed, begrudgingly get ready, and shuffle off to the bus stop to begin another year of school. But before that first day, parents rush around buying new outfits, meal plans, lunch boxes, and book the annual back...

Just the title of this article can sound daunting to even the most organized of beauty professionals. To a creative, right brained person, forget it. A 12 month marketing calendar can seem like a distant, hypothetical thing followed by a chuckle and a...