Tailoring your service menu to reflect your location and adding customized specials will differentiate you from other businesses and demonstrate your investment in your community. Catchy names tend to stick in your client’s mind and typically creates...

You’re humming along. Your schedule is full. Life is great. And, then, one of your regulars leaves a message canceling an appointment and didn’t want to reschedule. If you take a minute to think about it, you’ve had a few other regulars...

At times, it can feel like there are team members that get a little more attention or greater opportunities in the salon or spa than you do. It's easy to say that favoritism is at play or that your manager or boss is doing this purposely to hurt you...

For many service providers having the “money” conversation with guests can be awkward. However, there is no reason to feel awkward when discussing the price for your services. As a service provider, I love to hear my customer ask for those...

SITUATION: I’m starting to realize that things are going well enough that it might be time to slow down on taking new clients! The thing is, I have a really hard time saying no. What if I miss a great opportunity, or turn down someone who would’ve...

SITUATION: I recently accepted a job as a skin care specialist in a hair salon. I love the salon; the challenge is the salon isn’t known for skin care or other spa services. What is the most effective way to create awareness and build a skin care...

SITUATION: Do you let your clients know you’re not taking new clients? SITUATION REVIEW: The decision to not accept new clients can be a double-edged sword. On one side, this decision more than likely means that you have too many customers and...

When facilitating classes for stylists, I’m always met with this pressing question; how do I increase service pricing without disturbing my client base? Pricing can be a touchy subject. Here are 5 steps that will help you along your way…...

SITUATION: I’m working as an esthetician and struggle with introducing makeup to my customers after a facial or after a facial waxing services. SITUATION REVIEW: You’re not alone. Many salon professionals, not just estheticians, find it...

SITUATION: Should I create a digital portfolio or is my Instagram enough? SITUATION REVIEW: There’s no question about it. In today’s digital age, we have many options when it comes to self-promotion. Long gone are the days for print portfolios...

SITUATION: Question, the past couple days I feel as if I have had a lot of extra kids coming along or people asking about kids cuts (in a neighborhood online forum), I don't want this to be a kids salon at all. In past years I have maybe a half dozen...

How does one determine their greatest competition? Some would say it’s the salon or barbershop next door while others would tell you with the level of service they offer, they don’t have competitors. Although it’s a good idea to see...

SITUATION: I received my first client complaint call and I’m hurt and ticked off. First, the client complained about her color and she also threw in that she doesn’t come to a salon to listen to everyone’s drama. I’m hurt because...

Everyone has different ways of building up their book, so we dug deep into our networks and found the top 10 ways stylists are building clientele. Social Media – As many point out, Twitter, Facebook, Instagram , websites, and review sites...