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There’s more to adding new services than popping up a sign at your front desk. It takes research, planning, and marketing to introduce services to your clients. As a beauty and wellness professional, there are many ways you can make more money behind the chair and in the treatment room. One of these ways is by adding additional services to your menu. While this seems to be a smart approach to growth, sometimes, if not implemented properly, it can have the opposite effect with little return on your investment. Let’s state a case for adding services to your menu in a way that has a positive effect on you, your clients, and your bottom line.
The first step in adding new services is to do your research. The more information you gather, the better informed you can be about the service before you add it. Let’s take a journey through the process.
Once you’ve done your research, it’s time to launch the new service.
Planning your launch strategy is crucial to the success of your newest addition. Though you can decide what is right for your business by using your intuition, it helps to have hard facts and data to ensure the integration of a new service is implemented as smoothly as possible.
Remember, this might only be step one in your new service launch plan. If you are not the manager or owner of your business, you will need to pitch the idea to these important decision makers first.
If you’re considering offering additional services, it’s important you set yourself, the salon, spa, or shop up for success before you make this transition. Create your plan of action before you even approach your salon/spa/shop manager or owner. In your plan, outline above plus the skills and the technical ability to expand your service menu. If you need additional training, this is something to incorporate into the plan. Once you have a strong plan in place, schedule a time to present it to your owner/manager. Once you have the go-ahead, the real work begins.
Strategies are the way you achieve the results you want. It is your plan of action and without one, success can be elusive. Consider these strategies whenever you are introducing something new to your clients.
Certainly, by expanding your services, you have the potential to increase revenue for you and the salon, spa, or shop. You are also giving your clients the experience of your knowledge and expertise on what is best for their beauty needs. As long as you take the time to do your research, create a plan, and communicate with your clients, new services have the power to bring extra perks for your team and your clientele.
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