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Building A Client Base

Over 300 surveyed beauty and wellness pros listed building their book as the most important factor of career success. You don’t have to go to business school to learn how to attract and keep clients, but you do need to know some marketing, pricing, and client communication basics.

To give you a better experience, these articles have been moved to Milady Training. Please click here to view current articles.

Sales & Marketing Pricing & Services Communication
Beauty Salon Digital Marketing (And Why Should You Care)
Beauty Salon Digital Marketing (And Why Should You Care)
Beauty Salon Marketing Tips: How to Get More Reviews
Beauty Salon Marketing Tips: How to Get More Reviews
Salon Discount Ideas & Other Strategies to Woo People Back
Salon Discount Ideas & Other Strategies to Woo People Back
Salon Social Media Ideas That'll Get More Likes, Comments & Clients
Salon Social Media Ideas That'll Get More Likes, Comments & Clients
Smart Strategies for Successful Client Consultations
Smart Strategies for Successful Client Consultations
Building Your Marketing Foundation
Building Your Marketing Foundation
The Beauty Pro's Guide To Retail
The Beauty Pro's Guide To Retail
Online Marketing In The Beauty & Wellness Industry
Online Marketing In The Beauty & Wellness Industry
When To Raise Prices (And How To Tell Clients)
When To Raise Prices (And How To Tell Clients)
Adding Services To Your Menu
Adding Services To Your Menu
The Lowdown On Discount Services
The Lowdown On Discount Services
Client Scheduling and Rebooking
Client Scheduling and Rebooking
Attracting New Clients
Attracting New Clients
The Art Of Client Consultations
The Art Of Client Consultations
Managing Client Conversation and Conflict
Managing Client Conversation and Conflict
Safe Work Practices during COVID-19 (and Beyond)
Safe Work Practices during COVID-19 (and Beyond)

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