A prescription pad can help your clients develop a consistent home skin care routine and will support the benefits they are receiving from your professional treatments. Greater client satisfaction can enhance your bottom line with increased retail sales.
Devising your own personal prescription pad isn’t as hard as you may think. Once you have the basic format developed, you can add your personal embellishments and proudly offer your clients a more professional recommendation for skin care.
My first recommendation for creating your own prescription pad is to group all of the skin care you offer, whether its one brand or several, into categories:
Under the Cleansing category, list all of the cleansers that you retail. Next, under the Toning category, list the toners. Do likewise for Exfoliating. Under the Correcting category, list the antioxidants, growth factors, retinols, brighteners and other serums you carry. Under the Nourishing headline, list the day moisturizers and night creams you have to retail. In the Protection category, you are going to list your sunscreens. In the Special category, you will add eye creams, neck creams and anything else you retail that your clients will need for home care.
Place your categories on paper, whether its in written form or via a computer, in a table. Add a column for AM and PM. Add a column labeled "Other." The other column will come into use when you are recommending a product be used other than for daily use. For example, you will want your client to use the exfoliating enzyme peel weekly in the PM. See the example here:
Skin Care Prescription Pad……Professional Treatment Plan for ____________________________
Spiff up this prescription pad template with your logo and your contact info. It can be printed on pads that you can keep in your treatment room and dispense during your consultations. If you want to be really fancy, print it as a window cling and give it to your client to put up on the mirror in her bathroom.
A personal prescription pad will elevate your professionalism and act as a building block in a solid retail business. Home skin care will reinforce the benefits your client is receiving from your professional treatments and result in happier long-term clients.
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Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.
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