Today's client wants two things: 1) an interactive spa experience and 2) natural, non-synthetic ingredients. Planning events that combine both of these wants will build client loyalty and get your client in touch with her/his playful side. Here are a few things to keep in mind when planning these special events.
Demonstrating a desire to host an event that isn’t necessarily about skincare, shows your clients you value a balanced life. Use your imagination and have some fun!
Photo: Casezy idea
Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.
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