Most beauty businesses retail skincare, haircare, and makeup products and gift shows are a great opportunity to explore adding more variety to your retail line.
Maybe you want to add a line of jewelry or fragrances? Have you ever thought of adding fashion accessories, like scarves, sunglasses, handbags or offbeat statement t-shirts?
How about a Christmas in June pop-up shop? Perhaps you’ve thought about adding a particular type of product to sell and raise awareness about cancer or pet adoption.
A gift show will connect you with vendors who have the products you’re interested in as well as expose you to new ideas and inspire your retail focus. You can learn new ways to display your retail so it’s eye-catching as well as implement promotions to bring in more revenue and satisfy your clients’ buying impulses.
Las Vegas, of course, hosts the biggest gift shows, but other major cities typically hold an annual gift show and sometimes offer seasonal gift shows as well. Go online and google ‘gift show’ or ‘market show’ to find locations and dates in your city and make sure to subscribe to their mailing list.
What You Will Need to Attend:
To attend, and prove you are a legitimate business, you’ll have to show a copy of your business license and your business tax ID number.
Expect to purchase in quantities and you may need to set up sales terms, so have your business info readily available.
Make sure to bring plenty of business cards too.
If you’re looking to add something unique and fun to increase your retail revenue, gift shows are great for inspiration. A gift show is an event where a small business owner can discover a cornucopia of wholesalers marketing their product lines, as well as learn about retail sales strategies, and network with other small businesses.
In this post, we talked about ways to expand your retail offerings by thinking outside the industry, and the exposure gift shows can give you to new retail options. Still not sure about retailing? These two online classes remove the stigma of selling and give you the confidence to recommend and educate with every service.
Sales and Marketing Basics Online ClassSales and Marketing are the cornerstones to all businesses, this online class breaks down the principles so you can expand your client base and meet your client’s needs every time they come in to see you.
Make More Money with Retail Online Class
Retailing should be a natural conversation for both you and your client. This online class explores why people buy and how to create a positive experience using tried and true systems designed to cultivate effortless recommendations.
Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.
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